OUR SERVICES
Position to Win Transformative Opportunities
Parker’s success in winning more that $2B in new business can largely be tied to his innate gift for “seeing” winning strategies. Working with great people from multiple disciplines, Parker uniquely and very efficiently puts the puzzle of a win together and then helps motivate senior management to accomplish all the complex actions required to succeed in a very competitive environment.
CAPTURE STRATEGY REVIEW
Having overseen literally thousands of capture strategies over the past 30 years, Parker understands what will work and what won’t. Parker is gifted at taking the combination of market, client, and competitor information to form a winning strategy. Each challenge is unique and the strategy that won last time is not likely to win this time. Capture Strategies must systematically address Technical, Personnel, Past Performance, Corporate Experience, Management and Price. Parker looks for winning messaging in each area, as well as graphic concepts to effectively communicate the winning message.
BLUE TEAM SUPPORT
Parker is well known for his insights in leading and supporting Blue Teams. Blue Teams are systematic reviews of capture strategies that, when done well, define the way to win or potentially the reasons a win is not possible. For game changing opportunities, Parker can support ownership by direct engagement to drive a Blue Team to:
- Assess client biases
- Ensure comprehensive market research has been or is being accomplished
- Assess client’s real strengths versus the competition
- Define strategic action to position to win for the current bid and the relationship of those actions to other potential opportunities
- Develop winning distinction (technical, management, personnel, past performance)
- Drive marketing and sales program
- Define pricing strategies
- Develop graphic themes
How We can Help
What We Offer
Assess Strategic Alternatives
Each company is facing unique strategic alternatives. Most who are experienced are in the Investment Banking community
Develop Corporate Growth Strategies
Integrating acquired growth, Parker develops strategies that create and build upon real market distinctions,
Transformative Opportunities
Parker Strategic can be engaged to define the actions that must be taken to position the company to win.
Corporate Repositioning
Parker has been successful in repositioning corporations in the marketplace for significantly enhanced value to ownership.
